Top 4 Tools to Help You Manage Your Brands Online Reputation
Managing your brands reputation can be a difficult task when so many customers use multiple platforms to mention you. For example if someone mentions your brand on a forum you would be hard pressed to know about it. Other channels such as Facebook allow you a chance to see who’s talking about your brand and what they are saying. This presents a problem as the task on monitoring is manual and labor intensive.
That’s where tool like the ones I’m going to mention in this post come in. These tools will help you to automate the process of monitoring your brands reputation and while not all of them are specifically designed with reputation monitoring in mind they do allow for some pretty clever wizardry that can help.
So lets get started on the top 3 tools to monitor your business online.
Google alerts has been around for a long time but its surprising how many businesses dont use this free tool to it’s full potential. The way Google alerts works is you enter a term, phrase or keyword you want to track and when Googles search spider indexes a URL that mentions your particularly word it will send out an email alerting you that it has found the term and provide the URL for you to check.
As i mentioned this tool is free which makes it a simple, effective way to monitor your brand but its not without its issues.
Google alerts wont allow you to set complex search parameters like negative words. For example if your brand name is your URL and you decide to track your brand name for alerts, Google will send you notification on every mention of your brand name. This includes websites which scrape website data which is useless in your quest to manage your reputation.
Google alerts also doesn’t do a great job at monitoring social media sites. Any content that is not made public Google cannot alert you to. Unlike dedicated social media tools which typically use an API to get content Google cannot provide the in depth results you may need.
However considering Google Alerts is free and useful for some alerts its worth using to monitoring what Google is picking up about your brand.
Awario is a paid tool that is able to monitor almost every platform out there. From forums, social media to news sites and blogs.
The data Awario is able to give you is priceless for a brand in terms of reputation management. Being able to quickly detect mentions of your brand and decide if action is needed such as negative/positive discussions or questions directed at your business is such an important feature that we couldn’t leave it out of our list.
Awario provides real time monitoring so when they know about your brand, you do to. Awario also works for any language. Unlike Google Alerts Awario does provide negative match keywords so you only get the information you need to make actionable decisions.
While Awario is not free it does provide a low cost start package at $29 per month and rising to $299 for big companies. Wile the start package is limited in terms of data export, reports and 1 to 1 help it does include the core functionality that Awario provides.
They also offer a free 14 day trial and as a bonus you dont need to enter you credit card to sign up for this.
Mention is a very similar tool to Awario in that it provide in depth monitoring of multiple web proprieties and is arguable the global leader in this sort of data aggregation. Trust by brands such as Microsoft, Adobe and Airbnb, Mention provides a single hub for monitoring your brand and related keywords. What i really like about Mention is that it enabled you to find influencers that can help push your brand to a targeted audience.
It does this by allowing you to find people within your area of expertise based on the keywords you feed it. It will then present a list of potential people you may want to contact and provide statistics on each such as followers, location, interests, reach and post data.
Mention also allows you to connect your social media accounts and provide direct response times to monitor your brand on these platforms. You can also use these feature to schedule posts for a future date.
Mention is more than just a tool to monitor a brand online, its a tool to help with multiple aspects of a companies online activities.
Pricing is also highly competitive starting at just $29 per month for the basic plan rising to a customer plan to suite your business objectives. They also offer the option to pay yearly which will provide some savings over the monthly plans. Unfortunately unlike Awario they offer no free trial but based on the pricing plan of the start package you can try the require features for a low cost.
Unlike the other tools mentioned in this post BuzzBundle is a desktop software that works on Mac and Windows and has over 100,000 users.
BuzzBundle is primarily a social media monitoring tool but also finds data on the web from forums and blog posts. The advantage BuzzBundle has over its competitors including the ones mentioned here is that there is no monthly cost. BuzzBundle offers a limited free version to test our its powerful features but also offer 2 paid versions, Professional at £169 and Enterprise at £349.
BuzzBundle also doesn’t restrict the amount of accounts and users you can add to the software. This feature could be geared towards social media agencies but it also works well for businesses where multiple users are needed.
Like Mention, BuzzBundle allows you to link your social media accounts to the software and post and schedule posts to your social media platforms allowing for completely automated social management.
Where BuzzBundle falls short is its main feature which is running on a desktop machine. The problem here is that everything must be manually set. While the other services continually monitor for mentions of the terms you input, BuzzBundle must be run manually each time you want fresh data. Granted this tool is not designed to be a reputation management tool however it does include all the features you might expect from one but lacks the most important one that is continual monitoring.
In my opinion these are the best tools you can use to monitor your reputation online. While i have listed some free options they do fall short on more advanced features the paid versions offer. I do believe however that for an effective arrangement of a business reputation, companies should make use of all tools available at its disposal.
With a combination of the tools listed here and your own reputation management strategy you will have an effective blueprint to ensure your brand is active, actionable and responsive to online mentions.