Tips On Improving Your Brand Mentions Online
A good way to build a brand online is by using social media, content marketing, and SEO. If you’ve tried using these methods and you find the results only partially acceptable another thing to definitely try is using citations and mentions. All major search engines, including Google and Bing, confirm that they’re able to track brand mentions and they are considered a ranking signal in their algorithm.
Not only go search engines track mentions, they’re also able to differentiate between positive and negative mentions online. Businesses have to work harder in order to improve and maintain their positive reputations.
Some people in the industry think that brand mentions are going to have more of an impact on your sites authority and search engine rankings than links will in the future. Keeping that in mind, here are a few tips that will help businesses gain mentions, citations, help build their brand online.
The fastest and possibly easiest methods of getting online mentions are by the online review method. Asking your satisfied customers to leave a review on your socials, or Google business page is a great way to be talked about. Customers actually using your products or services will be able to give first-hand impressions of your business and it could even lead to more customers lining up to your doorstep.
The best way of ensuring that your customers do get to review your business is by reminding them over email. An automated email after they’ve had some time to use the product is a great way to get feedback from your clients. You don’t need to be too blatant about the review. In fact, ask them if you could help them with the product, or how to use it.
This works in two ways, one, it gives your satisfied users a reminder to review your product on Google, and two, it gives you an opportunity to reach out to dissatisfied customers before they vent out their frustration online.
Provide them with links to your business page, or to review sites that you know your other customers are accustomed to using. The simpler you make the process for them, the higher the chances they’ll leave a good review (assuming they liked the product).
If people do review your product, reward them. With discounts or coupons for more shopping, but be careful though as sometimes incentivizing reviews can seem like a black hat practice. If done correctly, it can also help spread the word about how generous you are to your reviewers.
Monitor The Competition
Aside from monitoring your own brand, monitoring the competition is important. If your competitor is mentioned online tools like the ones i spoke about here can send you alerts. You need to try and spin the situation to your advantage. If they’re writing guest blogs, try and reach out to the website and pitch your own ideas. If a blogger is writing about them, find out what it would take for them to write about you.
It not only the direct competition you need to keep an eye on, but businesses that sell related products. If they’re talking about your industry, you need to find a way to get them talking about you and your business.
Another excellent tip to try to increase your mentions is by guest blogging. Sometimes it may send tons of new subscribers your way, sometimes just a few eyeballs, but it does lead to excellent brand exposure.
To be successful at guest blogging you have to know your niche and find a topic that stands out there. For example, case studies are really rare and equally important in the field of digital marketing. If you have a case study that you can share with a popular blog you’ll certainly be in demand, and gain a lot of brand exposure too.
If you can somehow find your way to becoming a regular contributor on a popular blog, your own brand will soar too.
Receiving citations in local business directories also helps in ending traffic your way. It involves a lot of form filling, and tedious mundane work, but it pays off in a big way. If nothing else, you have to have your Google My Business profile set up correctly. If you don’t do it someone else could do it for you and it would be a hassle to take ownership of the page. Setting up your Google My Business Page helps you also by providing accurate directions to your business on Google Maps. Also, did I mention it’s free?
Monitoring Your Brand
If you already have a popular brand the best thing for you would be to actively monitor your brand online. Using popular brand monitoring tools you can just sit back and watch as your brands, products get mentioned online. If you don’t have the bandwidth to do it yourself, you can always hire a professional set up who can monitor your brand on your behalf. Just keep in mind the brand names, keywords, and phrases you would like to monitor and the software or agency will do the rest.
Brand monitoring is important as it helps you stay one step ahead of the competition. If your brand is mentioned in the negative light, you’re able to jump in on the conversation quickly before the situation escalated. If you see someone has mentioned your brand, but not really linked to your site or product, you could ask them (nicely) for a link.
Another fascinating way to get more mentions about your brand it to use influencers to reach your audience. Influencer marketing is a complicated maze that you need to tread carefully in. Pick your influencers carefully as each is motivated by their own personal ambitions, which might not always be in line with your own. While some work on an affiliate model, where they look only for products that match their strengths, others work on a fee model where they sell anything given to them for a small percentage.
Most influencers would have their own products that they will obviously peddle before yours. If there is direct competition the influencer might not be the best match. However, if you can find an influencer whose products are complementing yours, you might be a match made in heaven.
If you’ve not yet found your influencers a good way to do so is by subscribing too various bloggers in your niche. Find the ones that meet your style and follow them on their socials. See if they meet the brand guidelines you’ve set for your company. Instead of just cold calling them and asking them for a business deal, try and be their friend. Think of it as a collaboration between two interested parties because at the end of the day that is what it will be.
By linking to their content and sharing their posts you will probably them notice you and repay the favor in a way.
If you’re looking for additional brand mentions, there is no better place than the forums and communities of your industry. Although they don’t directly impact your SEO it does have its benefits. They’re a great place to network with individuals who have the same interest as you do. Some of them might even be potential or existing customers from whom you’ll be able to get a vibe of the business in the real world.
Just being active on some popular communities has been enough for some businesses to really rake in additional clients. Forums and communities are also filled with active members who could just as easily visit your site to leave reviews, comments, and share your content.
In conclusion, you should remember that getting people to talk about your brand online a worth while strategy for improving your brands reputation and exposure. Using tools, and methods mentioned in this post to improve your brand awareness online and watch as your business grows.