Disruption is an interesting concept if you think about it, but when people talk about companies that have disrupted industries they only think about Amazon, Uber, Walmart. Walmart for having disrupted the local business in communities it sprang up, Uber for disrupting the taxi-cab services all…
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Some businesses have yet to understand the impact repeat customers and customer loyalty can have on their top and bottom line. Even a shift of 1% on either side can have a massive impact on how their business fares. Keeping that in mind, here are some stellar ideas to help you build a loyal customer…
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We live in an age where information is power. With that in mind, there is nothing more powerful than the internet for the amount of information it contains. We rely on the internet so much that we’re looking to it for online reviews about restaurants, hotels, products we want to buy and everything…
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A popular saying goes that it takes 10 times more effort and resources to gain a new customer than to retain an existing one. The study from Northwestern University proves it exactly. As per the study, 55% to 70% of a companies total sales come from only 15% of their most loyal customers. Can you…
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A good way to build a brand online is by using social media, content marketing, and SEO. If you’ve tried using these methods and you find the results only partially acceptable another thing to definitely try is using citations and mentions. All major search engines, including Google and Bing,…
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Brands all over the world are looking for innovative ways of increasing their social media numbers as quickly as possible. Improved social numbers mean more people are looking at your content, sharing it, and quite possibly making purchases of your products and services. Social media algorithms have…
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There is nothing new about the concept of fake news. It’s been around ever since the invention of the printing press, yet the rise of the internet and social media has seen it explode into the mainstream conscious. Fake news is exactly what it sounds like it - fake. Despite being untrue…
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