5 Tips To Build A Loyal Customer Base
Some businesses have yet to understand the impact repeat customers and customer loyalty can have on their top and bottom line. Even a shift of 1% on either side can have a massive impact on how their business fares. Keeping that in mind, here are some stellar ideas to help you build a loyal customer base.
While the ideal situation would be to have customers that are loyal over their lifetimes, it is hardly realistic. A lifetime is a long time, so rather than expecting the improbable why not plan for some more likely. We’re talking about focusing on improving the customer experience in their current visit so that they’ll definitely think of visiting you when they next are in need of your product or services. Creating a memorable every time they visit is the best way of ensuring their loyalty for a lifetime.
Customize And Personalize
People love a unique experience that they can truly call their own. Use the data you have gathered over the years of your business to create a custom experience for each of your customers. Personalization and customization are the keys to increasing your loyal customer base.
Connect Via Emotions
Remember that satisfaction is a measure of rating your business, while loyalty is a measure of how well they’re emotionally bonded to your brand. A satisfied customer need not necessarily be loyal. Go the extra mile to make them feel special and they’ll always be with you. Think about how you would like to be treated by a business and try and match those emotions through your own.
Confidence Is Key
When customers can confide in you, you’ve won them over. Building trust with your customers is one of the hardest yet essential parts of growing your business. Earn their trust by providing them with an exciting, yet, predictably amazing experience every time they visit. While customers like to know what to expect from your brand (quality, efficiency, affordability), they would also like to be pleasantly surprised every now and then. Once they get accustomed to your excellent service they will trust you and be loyal to your business.
Loyalty Programs Are Not Marketing Programs
If your ‘Loyalty Program’ is based solely on rewarding the customer then you might be confusing your marketing program from a loyalty program. It’s one of the most common mistakes that companies make and they pay for them in a big way. What’s the point if your customers only stick with you as long as you’re dishing out perks? A loyal customer will stay with you primarily because he enjoys your product or service and the perks are just an added bonus he receives.
In conclusion, it’s easy to see the value of a loyal customer. Not only do they continue to do business with your brand, but each time they do, the value of their sale increases. Also once you have a brand loyal customer, it doesn’t take time for them to move to the brand evangelist stage. The value of their lifetime business, as well as their word of mouth marketing, is worth more than any other marketing effort you could be paying for.